Privacy
Last updated 18 August 2026
This notice explains what personal information we collect, why we use it and the choices you have.
Who looks after your information
Initialz is operated by Marfantos, which is responsible for the personal information collected through this website. You can write to us at 4 Becontree Avenue, Dagenham, London, RM8 2UB, or use our contact page.
What we collect
- Your name and contact details when you create an account or ask for a guide.
- Your hair-profile answers and product preferences.
- Order, subscription and delivery details when you buy from us.
- Appointment details when you book through the Initialz platform.
- Basic information about how this website is used.
How we use it
- To provide hair-care recommendations and manage your account.
- To process orders, subscriptions and appointments.
- To send information you asked for and, where you agree, occasional updates.
- To keep the website secure and improve the service.
Who we share it with
We only share information with service providers needed to run Initialz, such as payment, hosting, email and booking providers. They may only use it to provide those services.
Your choices
You can ask for a copy of your information, correct it, delete it or object to certain uses. Contact us using the details above. You can also complain to the Information Commissioner’s Office.
Payments
Card details are handled by our payment provider and are not stored in full by Initialz.